Marlin Coast Chiropractic is a leading chiropractic and integrative medicine practice based in Trinity Beach, Cairns. Founded by Dr Caprice Webb, a principal chiropractor with 24 years of experience, the practice offers expert chiropractic care alongside sports rehabilitation, neurorehabilitation, and paediatric chiropractic services. With a deep commitment to patient well-being, Dr Caprice and her team provide evidence-based treatments to help clients achieve optimal health and mobility.
Marlin Coast Chiropractic
Before working with Do Better Digital, we didn’t have a website that truly reflected our services or made it easy for new clients to find and connect with us. Our online presence felt a bit scattered, and we knew we needed a fresh approach. Since partnering with Do Better Digital, we’ve seen a huge difference. They built us a sleek, user-friendly website that showcases our services perfectly and makes it simple for clients to book appointments. On top of that, their social media management has helped us stay connected with our community, keeping our audience engaged with consistent, relevant content. We’ve noticed an increase in both website traffic and new client inquiries—it’s been fantastic having a team that really understands how to help our business grow online.
Project Duration
Ongoing Client Since April 2023
Problem
Before partnering with Do Better Digital, Marlin Coast Chiropractic faced limited online visibility, an outdated website, and a lack of structured digital marketing, making it difficult for potential clients to find and engage with the clinic. Without an effective social media presence, connecting with the local community was a challenge. Dr Caprice needed a professional, user-friendly online presence to showcase the clinic’s expertise and make bookings easier for clients.
Solution
To elevate Marlin Coast Chiropractic’s digital presence, Do Better Digital developed a modern, mobile-friendly website, enhanced SEO rankings, and implemented a targeted social media and advertising strategy. The new WordPress site streamlined navigation and featured an easy booking system, while SEO enhancements boosted local search visibility. A structured social media plan increased engagement, and Google & META Ads helped attract new patients. As a result, organic traffic grew by 70%, inquiries doubled, and social media engagement rose by 85%, strengthening the clinic’s connection with the local community.
